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The other way to choose an Africology fragrance is to ignore the format and start from the scent itself. There are four groups. The florals are Neroli, the softest and most widely liked, and Gardenia, the most opulent. The woods are led by Sandalwood, the calmest scent in the range and the safest gift. The ouds are the richest thing Africology makes: Oud on its own, and Rose Oud where a rose softens it. The complex blends are Alchemy and Satori, which do not sit neatly in one group and are the two to try if the others feel too obvious. Coffee & Rose is the outlier, and the one people are most surprised by.

Once you know the scent, most are available as a reed diffuser, a candle and a 50ml perfume, with refill bundles at better value.