Beauty With a Purpose
Everything in the universe operates through dynamic exchange, and because of the flow of energy, all relationships are based on give and take.
It’s a beautiful law - if you want love, give love; if you want appreciation, be appreciative; if you want to be blessed with good things in life, learn to silently bless everyone.
As a brand that’s about much more than just cosmetics, every aspect of Africology- from sourcing and manufacturing to serving our clients - is guided by awareness and heart-centred intention.
“The Earth is what we all have in common.”
– Wendell Berry
Africology supports several initiatives and projects that work towards giving back to society and ensuring the future of our precious planet.
Our ongoing commitment to creating jobs extends to real empowerment – and helping to instil a sense of purpose and confidence as part of the training we provide for aspiring therapists. So far, we’ve given wings to the hopes and dreams of more than 100 young women as they embarked on their path to self-actualisation.
Beyond job creation, we’re also passionate about fair trade practices, and the support of local communities is a cause that’s always been close to our hearts. Holding within them the very essence of care, our products nourish and nurture your skin – while being part of our continuous intention to support the greater good.
One Tree Planted
One Tree Planted
We are unwavering in the pursuit of our green agenda and honour every opportunity to celebrate Earth's essence - and the abundance it manifests. We all have a collective responsibility to care for the planet, and one of the ways Africology chooses to do this is to invite you to be part of the positive change and join our Green Tribe.
A portion of our online sales during Green Friday has assisted in planting trees across the world, restoring forests, supporting biodiversity, and creating a long-term environmental impact. With over 20 000 trees planted & counting.
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people and wildlife. To learn more, visit www.onetreeplanted.org
Pink Drive
Pink Drive
Each year, during our Spring Skincare Sale, a portion of proceeds is donated to PinkDrive, a non-profit organisation dedicated to breast health education and mobile cancer screening services across South Africa.
Yearly, our contribution enables PinkDrive to attend clinics and provide mammograms to women in need helping make early detection possible, and lives longer.
Our commitment stands firm: to heal, not harm.
Together, we continue to support PinkDrive’s powerful belief that “early detection can help prolong a life.
”To learn more, visit: pinkdrive.org
Nourish
Nourish
At Africology, we believe true wellness extends to the communities and environments around us. Donations are made to Nourish throughout the year, accumulated through shopping carrier bags sold in our branches and contributions from customers via our online store.
Founded in 2011, Nourish (South Africa) connects conservation with community priorities- addressing poverty, education, food security, and wildlife protection. Their mission is simple: to create change where it matters most, in the hearts and minds of the young people who will shape our planet’s future.
Through their Eco Village, Nourish empowers rural communities with learning, skills training, and income-generating opportunities- building resilience and strengthening support for conservation.
To learn more, visit www.nourishecovillage.com/