The Divine Dance of Motherhood
The Divine Dance of Motherhood: Embracing Gratitude, Mindfulness, and Authenticity in Everyday Moments
Our philosophy is pure and simple: we are mindfull of selecting ingredients that are safe and kind. Furthermore, natural ingredients form the foundation of our creations, and we not only make it our business to research and understand the effects of their long-term use, but also choose plant extracts that are especially beneficial for both the body and skin.
As firm believers in balance, harmony and a holistic approach in all walks of life, we honour the delicate interaction between the various systems in the body’s biology – as well as the relationships we’ve built with suppliers of premium raw materials over the years. We continuously ensure that we partner with like-minded providers, and keep them informed and engaged with the issues we hold dear. It’s so important to share the same vision and similar values, and ours are based on the principle that none of the ingredients in Africology’s products need any animal testing at all.
When you think about it, why would you test an anti-wrinkle active ingredient on animals when the aim is to smoothe human skin?
As part of our rigorous selection and mindful production process, we do a thorough audit of each supplier before deciding to use their raw materials in our products. They have to verify everything from non-animal testing, raw material safety testing, and/or controlled human-use testing to substantiate their product safety.
The next step in our protocol is to ensure that our finished products are safe, and all of them are sent for human-patch testing. This efficacy testing is done under the supervision of a dermatologist using internationally approved protocols.
For us, being cruelty-free means always using humane methods, on available human skin, and within the limits of scientific guidelines. With this approach, there is no need to ever test our products on animals.
The safety of cosmetic products starts with the selection of safe alternative ingredients to chemical ingredients that cause harm. At Africology, we are committed to a procedure that entails selecting safe ingredients – even before we start formulating our finished products.
We are also committed to being prominent advocates for methodologies that refine, reduce and replace animal tests with alternative methodologies that don’t involve any animals
It’s important to note that:
There are many good reasons, but let’s look at one example: Sodium lauryl sulfate (SLS) is a cheap foaming agent that’s widely used in the industry. There are however alternative plant foamers, and we use these in our formulations. So instead of SLS, Africology’s products contain actives like Yucca, Quillaja and Soapwort. They don’t irritate the skin, and what’s more, there’s no need to test them on animals. So you see, discernment in the selection of raw materials is so important if you’re serious about formulating cruelty-free products! To learn more about SLS, and why it’s so contentious, click here