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Our Fair Trade Policy

Q. What is Fair Trade?

A. Fair trade means that farmers, workers, and artisans:

1. receive a sufficient price under direct long-term contracts
2. are small-scale producers in democratic co-ops (coffee, cocoa, bananas, fruits, crafts) or workers on larger farms who receive a living wage and can bargain collectively (tea, bananas, fruits)
3. don't use abusive child labour or forced labour, and
4. use ecologically sustainable methods.

Africology is part of the global fair trade awareness movement, building equitable and sustainable trading partnerships and creating opportunities to alleviate poverty. Africology is of the conviction that solutions to rural problems lie within the community: however corporates can play a major role by supporting training and development programmes in which communities are able to empower themselves.

Africology works to improve the lives of the rural poor by addressing basic needs for water (our water project), education, skills transfer (massage education), as well as future projects for solar power installations.

Where possible, we only purchase raw materials from new, emerging farmers, who are committed to improving their ability to grow materials in a sustainable manner, as well as assisting their workers in developmental programs.

Teaching underprivileged South Africans the art of massage is one way of creating sustainable jobs for so many. We are focused on educating hotels and lodges on the benefit of developing at least one member of the community in the art of massage. Our trainers develop this community member into a fully trained massage therapist, making sure that she has a skill that is transferable and durable.

The benefits are enormous for both the trainee and the employee in creating a sustainable working relationship.

The first time I used Disinfectant Hand Wash, I was blown away by the wonderful pine scent. It foams beautifully and leaves a clean smell behind. Brilliant - no other handwash comes close!

Erica M

The Anti-Aging SoS Spray is a Phenomenal product! Absolutely love the smell and the way it makes my skin look and feel.


I adore the Tissue Oil Apart from the amazing smell it really does what it says. I've just ordered another two from Rubybox. Thanks to them I've found a gem.


I use Purifying Cleaning Gel, the anti reaction toner and the balancing sérum. Products I normally use never work my very blemished and dry skin, and finally in years my skin is clear, smooth, soft and brighter. The exfoliator and the mask works wonders for when you see and outbreak coming and really keeps it at bay. I'm so happy. I would recommend these amazing products to anyone!


I absolutely love the Tissue Oil . I use it on my face every single day. All I want is more


Aloe Ferox Serum Leaves your skin feeling amazing.


The best Cleanser i have ever used.


About us

We want to share our story with you, how we grew to feature in some of the best hotels/spa’s in the world though we started in a kitchen in Johannesburg. We had humble beginnings, a beginning that was forged when experience met vision and initiative was taken when presented.

Contact Us

  • 011 791 6890

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