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Our Story



Our story is one of devotion and passion. It is due to this passion that Renchia has often been considered a botanical alchemist, her soul devoted to kindness and serving with consciousness.

We had humble beginnings, a beginning that was forged when experience met vision and initiative was taken.

Our CEO, Renchia Droganis, is an experienced metaphysical and reiki counsellor. She has worked with many victims of South Africa’s difficult past, using her experience as a massage therapist and aromatherapist to heal their pain through therapy and self-empowerment exercises. Renchia had a vision to create something that would help people without harming, something that was kind and holistic to the earth, something that was free from deceit. This 'something' was Africology.

Since early 2000, Africology began operating from a small kitchen in Johannesburg, with the Droganis family working together to create products. Renchia’s very first clients were The Mount Grace spa, The Gary Player health spa, Elisabeth Brand and Fordoun. She then continued to apply her creativity to new ranges, and developed an amenity lifestyle range for The Grand hotel in Plettenberg bay and a body line for Elliot Ndlovu.

Africology has grown to feature in some of the best hotels and spas in the world. Our success has grown well beyond South Africa’s borders and the brand is now available across the globe.

There is a scent distinct to Africology, one that has its roots tracing back to the days when Renchia used to do healing work in her studio. It is often instantly recognized by people when near an Africology spa or store. Many have tried to copy it, yet the spirit of her soul is embedded in that scent, and imitators can never replicate the magic of her intentions. Together with with her son Christos, she continues to create exquisite fragrance blends for private labels and hotels.

Today, all four of her children have a part to play in the business.  Collectively, they are inspired to formulate luxurious, natural and eco-friendly products, fragranced with only pure essential oils.

Her kitchen that was once used to manufacture her products has now evolved into her very own manufacturing facility. 

The first time I used Disinfectant Hand Wash, I was blown away by the wonderful pine scent. It foams beautifully and leaves a clean smell behind. Brilliant - no other handwash comes close!

Erica M

The Anti-Aging SoS Spray is a Phenomenal product! Absolutely love the smell and the way it makes my skin look and feel.


I adore the Tissue Oil Apart from the amazing smell it really does what it says. I've just ordered another two from Rubybox. Thanks to them I've found a gem.


I use Purifying Cleaning Gel, the anti reaction toner and the balancing sérum. Products I normally use never work my very blemished and dry skin, and finally in years my skin is clear, smooth, soft and brighter. The exfoliator and the mask works wonders for when you see and outbreak coming and really keeps it at bay. I'm so happy. I would recommend these amazing products to anyone!


I absolutely love the Tissue Oil . I use it on my face every single day. All I want is more


Aloe Ferox Serum Leaves your skin feeling amazing.


The best Cleanser i have ever used.


About us

We want to share our story with you, how we grew to feature in some of the best hotels/spa’s in the world though we started in a kitchen in Johannesburg. We had humble beginnings, a beginning that was forged when experience met vision and initiative was taken when presented.

Contact Us

  • 011 791 6890

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